When it comes to marketing tactics, email marketing is one of the oldest options available. However, because of its age, many companies are hesitant about deploying it. Instead, they want to focus on the next big thing to entice customers to try their brand.īut did you know that email marketing can yield up to a 4200 percent return on investment? Did you know that up to 21 percent of emails are opened within an hour of delivery? The fact is that email marketing is still one of the most viable tools for your business. All items will be restored when CopyQ is next started. Copying text or image to the clipboard will create a new item in the list. The list with the clipboard history is accessible by clicking on the system tray icon or by running copyq toggle. While the act of sending emails to prospects and current clients is vital, you need to have a compelling message. To start CopyQ, double-click the program icon or run copyq. Otherwise, what’s the incentive to open an email and read through it? If your email copy is lackluster, your marketing campaign will fizzle. So, with that in mind, let’s take a look at email copy – what it is, why it’s essential, and how you can make yours better. Let’s say that a prospective customer reaches out to you to ask a question about your product via email. Wanting to capture that lead, you respond instantly with a bunch of information and request a phone call with the prospect to go over the product further.Īlthough this email does contain text, is it considered an email copy? Technically, no.Įmail copy is pre-written text designed for a specific marketing or sales purpose. One example could be an email letting your subscribers know about an upcoming sale.Įmail copy is different from standard correspondence because it’s not written in the moment. Even if you’re trying to nurture a lead, emails that you write “from the hip” are not technically “email copy.” The emails you send daily to colleagues and customers aren’t designed for marketing or selling to them.
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